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Well, not for long, at least. Next week is the Season 11 finale of the NBC hit show “The Biggest Loser“.
There is no argument that this show can be inspiring for anyone looking to lose weight. Biggest Loser-style contests are also a favorite among companies when they are developing a wellness program. Many companies have implemented contests where an employee or a team of employees wins prizes or incentives based on the highest percentage of weight lost. But after the contest is over, HR managers are baffled at high amount of weight regain, even among the winning teams. Why don’t Biggest Loser style contests produce sustainable weight loss in employees?
What elements of the Biggest Loser are appropriate for an effective weight management program?
What have you learned from your company’s Biggest Loser-style programs? What elements worked, and what would you change for your next employee wellness program?